Organic candy company

This was one of my student projects. We were given a difficult name, Còil 57, and asked to develop and design a logo, brand, visual identity, packaging design and pay-off for a company that produces candies. I decided to make it an organic candy company that would appeal to a wide target market and to the positive new trend toward more healthy food products. For the logo, I chose this particular font because stylistically it reminded me of a coil with its round forms. After many drafts, I settled on a circular logo enclosed in a circular outline to reiterate the coil form. The accent over the "o" turned into a leaf to recall something of organic nature. 

I developed the product profile in the following way...Product profile: organic candies in a variety of natural flavors. Target market: all age-groups over 3 years. Pay-off for Italian market: "Bio non è mai stato così divertente!" ("Organic has never been so fun!").

For the packaging design I decided on a style that is colorful and playful while being elegant and simple that would appeal to all age-groups. Below are some examples of the product label.